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A spokesperson with any name won’t be as charming: the phonetic effect of spokesperson name and gender on personality evaluations

Keeping it real: examining the influence of co-branding authenticity in cause-related marketing

Antecedents and consequences of participation in brand communities: A literature review

Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: The effect of iconic brand color priming on brand personality judgments

Go with the flow: engineering flow experiences for customer engagement value creation in branded social media environments

The impact of age on consumer attachment to celebrities and endorsed brand attachment

Three's company: investigating cognitive and sentiment unit imbalance in co-branding partnerships

Examining the drivers and brand performance implications of customer engagement with brands in the social media environment

The effects of affective and utilitarian brand relationships on brand consideration

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